Placement Value x Audience Value x Time Value x Creative Value x 25 = The license fee
In otherwords, I take into account the possible places where the photo will be used, the number of expected views (or the circulation), the length of time the photo will be used and the creative value of the image.
Please call or email me and describe the intended use of the image you have in mind, and I'll reply with a quote, usually within 24 hours.
phone: (308) 233-7269
e-mail: todd@imagefactoryphotography.com
*******************************************************************
Placement Value x Audience Value x Time Value x Creative Value x 25 = The license fee
(1) - Possible places where photo will be used: Placement Value: __
1 - brochures
1 - newspaper
1 - trade magazine
1 - inserts
1 - direct mail pieces
1.5 - postcards
1.5 - cd inside
1.5 - trade show booth
1.5 - in store materials
1.5 - point of sale materials
1.5 - window treatments
1.5 - web site secondary pages
2 - web site home page
2 - monthly magazine
2 - cd / album covers
2.5 - non fiction books
2.5 - annual reports
2.5 - text books
3 - fiction books
3 - catalogs
3 - billboard
3 - posters
___ - other
5 - unlimited
(2) - Number of expected views of photo per year / circulation per issue: Audience Value: __
1 - less than 1,000
1.5 - 1,000 - 25,000
2 - 25,000 - 75,000
2.5 - 75,000 - 150,000
3 - 150,000 - 1 million
3.5 - 1 million - 5 million
4 - 5 million plus - 25 million
5 - unlimited
(3) - Length of time photo will be used: Time Value: __
1 - up to one year
2 - 2 years
3 - 3 years
4 - 4 years
5 - 5 years
25 - lifetime
(4) - Creative Fee: Creative Value __
1 - Image is routine, little to no artistic interpretation, straightforward execution, idea is very defined.
2 - Image requires little to some artistic interpretation, idea is less defined, photographer' s personality & skill are important.
3 - Image requires significant artistic interpretation, idea is loosely defined, photographer’s personality & skill are significant.
4 - Image requires total artistic interpretation, idea is not defined, photographer’s personality & skill are essential.
5 - All of the above; plus photographer risks harm or damage to equipment and/or self; one-in-a-million type shot.
Placement Value x Audience Value x Time Value x Creative Value x 25 = the licence fee
*******************************************************************
phone: (308) 233-7269
e-mail: todd@imagefactoryphotography.com
